BURNED : Leather Collection
This project showcases the development of a material story through the CMF design process at ECCO Leather Studio, where innovation meets commercial and aspirational market needs. The studio is a recognized material trend leader, frequently referenced by global trend forecasting agencies for newness and innovation.
This leather collection was designed by me, following the industry CMF modus operandi—balancing trend insight, market analysis, cost considerations, and customer targeting. The materials were developed to be spec-proof and applicable across footwear and bag categories, forming a versatile range spanning outdoor to luxury market segments.
Role
Material Designer
Year
2025
pROCESS
Formulating a kick-off manifesto
Material Sketching / Technique Familiarization
Sampling treatments onto the staple-material of our customers assuring familiarity
Weekly reviews together with team
Sampling / Review in Collaboration with ECCO Footwear Design team
Asset creation for go to market, requiring art direction and concept copy
Defining product needs
A study of the visual appeal and aesthetic identity of the BURNED material concept, where traditional visual cues inform surface expression and create visual tension
Research further expanding into abstract visual appeal, emphasizing emotional and non-literal material expression
Selection: Sales + Design team
Revamping existing on going materials in coordination with Sales and customers to ensure easy adoption
Collaborating with Product Development for scaling / industrialization
Vetting the creation of the so called “Design Master”
Adoption Fashion/Luxury customer
Adoption Workwear-Heritage customer